Google - Cloud Launch Israel

For Google Cloud's launch in Israel, we aimed to create a campaign that felt like a nod to Israeli culture, blending in well-loved local symbols with Google's vibrant brand style. We chose relatable, eye-catching imagery to spark interest and make Google Cloud feel welcoming to Israelis, capturing their attention with a mix of familiarity and innovation.

Year:
2023
Client:
Google

Direction: Guts Agency

Art Direction: Bob Orel, Gilad Rozenkoff, Rubi Barazani

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